WDLS-EU presents: Return on Investment

World Diversity Leadership Summit Europe presents provides life case presentation solutions of the d-ROI metrics developed by Virtcom Consulting led by WDLS founder Douglas Freeman CEO Virtcom consulting

Return on Investment (ROI) is one of the recent and big challenges with which the diversity industry has to cope with today. Well-established and award winning companies, diversity thought leaders and new players are still struggling to figure out the true monetary value of good diversity and inclusion strategies. The challenges for CEOs, thought leaders, academics, policy and decision-makers lies in proving that diversity and inclusion create bottom-line impact in companies and in society. This keynote provides life case presentation solutions of the d-ROI metrics developed by Virtcom Consulting for its top clients. Hear about how diversity Return on Investments provides a set of tools that can offer new answers to the old questions of financial impact, while also addressing key organizational concerns such as the lack of middle management engagement around diversity.

Renowned companies taking part in this particularly challenging and timely discussion are:
Virtcom Consulting featuring Douglas C.Freeman, Founder WDLS, Chief Executive Officer, Virtcom Consulting and Adecco featuring Lois Cooper, Vice President Employee Relations & Diversity, Adecco Group, North America, Bruce Roch Corporate Social Responsibility Manager, Adecco Group, France and William T. Rolack, Sr. Diversity Manager Adecco Group, North America.



Douglas Freeman, Founder WDLS, Chief Executive Officer, Virtcom Consulting
Douglas C. Freeman is the CEO of Virtcom Consulting, a business strategy consultancy focused on impacting the “bottom-line” through corporate diversity initiatives. Based in New York City, with an affiliate office in London UK, the firm’s global client roster includes blue chip companies such as Cisco, The New York Times, Lifespan Healthcare, Visa and RIM (maker of the Blackberry). Virtcom offers value-based services within three business lines: strategy solutions (Global, Diversity ROI, Infrastructure, Employee Engagement and Connectivity), training and e-learning, and thought leadership (Research reports and Leadership development events). Virtcom most recently authored a breakthrough report for CalPers (the State Pension Fund of California and largest public pension fund in the US) on corporate board diversification and shareholder value.


Lois Cooper, Vice President Employee Relations & Diversity, Adecco Group, North America
As Vice President of Employee Relations and Diversity for Adecco Group North America, Lois Cooper leads a team that provides human resources support to 3,200 full-time employees and an average of 120,000 temporary employees per week for the nation’s largest staffing company. She is also responsible for developing strategic diversity initiatives that support the organization’s business strategies and positively impact the bottom line.


Bruce Roch, Corporate Social Responsibility Manager, Adecco Group, France
Bruce Roch is currently the Corporate Social Responsibility Manager of the Adecco Group in France, with CSR priorities set in terms of diversity/non discrimination, prevention, health, safety, talent development and environment. Since 2006, he has been leading the Innovation & Diversity Unit, setting group policies against discrimination and for equal opportunities at work in areas such as gender equality, ageing workforce, racial/
ethnic discrimination or disability inclusion.


William T. Rolack, Diversity Manager Adecco Group, North America
William is currently employed by Adecco Employment Services as the Diversity Manager for US Operations. Mr. Rolack is responsible for developing and implementing programs as part of the Adecco diversity initiative. The initiative key components: Diversity Education, Diversity Recruitment, Communication, Community Outreach and Diversity Solutions.